ROAM started with a need and notice of a void in the market for an exceptionally made, supportive, cool and fashionable shoe.
Being a lifelong avid athlete, sport adventurer, and ROAMER - I have always had a very active life. I raised my daughter this same way. I also have had the great privilege of being in fashion helping build some of the most significant brands in the contemporary and young designer market . I always searched for a cool comfortable, affordable fashion shoe that could be versatile like my lifestyle and would take me from a yoga or boxing class to work or a meeting, walking my dog to dropping my daughter off, or getting off the mountains from a hike or climb and going to dinner, or at the beach in Hawaii after a surf or hike and grabbing a healthy snack. I wanted a far reach - something I could rock in NY, LA, Hawaii, Tokyo, Africa, Paris....around the world ...socks in the winter, with sweats or a dress.....couldn't find one for years...so decided to create them ! I also am blessed to know so many dynamic amazing women that live totally dimensional lives and wanted to be part of a solution for them!
I also loved the idea of creating and learning from soup to nuts making and building from scratch
love invigorating myself this way
I always push to have some aspect of my life where I am uncomfortable and struggling
It keeps my perspective on all things - wider and more honest, always humbled, always grateful....
I had a clear vision for what I wanted from the start .....
Getting them made was and truly continues to be a feat as they seem like such a simple shoe but there are so many thoughtful components from the custom molded footbed, to the shoes being wrapped in neoprene to memory foam being used in the uppers that really mold to your feet and make them extra comfy. We also search for the best quality materials to use. So, despite being casual they are very elevated....luxury after all is in the details...
It was just myself and a friend who is an amazing technical designer, all around production whiz....then he left for canada and introduced me to Tracy Moore - another incredible technical, creative designer and all around amazing whiz of everything ! She and I hit it off immediately and its been just us doing it all. I would do little photo shoots with my daughter Bella who was always a talented photographer. She would shoot her friends, I would style them, it has been really amazing collaborating together. This evolved to her doing all the social media for ROAM.
Last but not least on our team is Erik Soto - he has recently joined our small mighty team with an amazing background in footwear and eyewear and mostly just a supreme energy and passion for creativity and innovation. He has jumped in to all things from logistical backend, to being on photo shoots, to working on our website to shipping out boxes - yes we all ship out boxes ourselves.
Like all new babies it has been tons of work - mostly at night and weekends as to not interfere with amazing HATCh and the ever expanding and growing beautiful organism of a business that is for over 15 years and continues to be.
The aspect we are most proud of is......not asking any favors
noone knew we were behind the brand
not a favor asked, not a rope jumped.....
I know more than anyone that the product had to get to a place of complete perfection to stand on its own and for both consumers and retailers to really fall in love with it.
we worked and worked to get it to a point of complete confidence in how well made it is and here we are today.
so grateful for your genuine love and stoke for this brand of ours that we believe in so deeply
we have a deep in our bones passion for making a phenomenal product, not making a ton of profit (to be honest) and doing good along the way....